Jolien Helpt is a local cleaning and laundry service that needed a complete visual identity built from scratch. Starting from a brief, I designed a logo that felt approachable and professional. A fitting match for a one-person business focused on personal service.
Following the logo, I developed the full set of materials Jolien needed to present herself professionally: business cards, flyers, and an invoice template. All pieces share the same colour scheme and typography, creating a consistent look across every touchpoint.
The result is a brand toolkit that Jolien could use immediately across both print and everyday business communication.
Date: October 2018
Client: Jolien Moulijn
